Military tactics and battles in Ukraine often grab the headlines in today’s news cycles. There is also a crucial and dire humanitarian situation unfolding in Ukraine. Several companies in the United States are focusing their attention on how to help to solve this crisis.
Most American companies, such as Stefan Soloviev and his Soloviev Foundation, cannot directly impact this crisis on the ground in Ukraine. Instead, they are turning their attention to funding programs that can help while raising awareness here at home and within their companies.
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Offering Funding to Organizations That Can Help
Many organizations have boots on the ground in Ukraine and surrounding countries, helping alleviate the growing humanitarian crisis.
Organizations such as the Ukrainian Red Cross are no strangers to helping their fellow Ukrainians during all manner of crises and disasters. They can offer items to those displaced by the war such as sanitary materials. They are also quite adept at coordinating blood donations at a time of great need.
UNICEF has been on the ground in Ukraine for over a decade. They provide items such as food and medical aid to those affected by the war. They also can provide psychological and emotional support to those adversely impacted during such trying times.
Today many large and small American companies donate countless sums to organizations like these. These donations offer an excellent avenue for these companies to use their financial might to benefit those less fortunate.
Listening to Their Employees and Cultivating a Culture of Caring
Businesses in the United States and their owners, such as Stefan Soloviev, are taking note of the attitudes of shock and sadness felt by their employees regarding the situation in Ukraine. They understand that their employees may feel powerless to help with such a massive calamity. They know that the stresses of this continuing situation can impact both the business and personal lives of their employees.
One way that companies are helping their employees is by taking ownership of how their employees feel. Taking ownership often means creating a culture within the company that is compassionate and inclusive. This ownership can be in the form of online or in-person discussion groups. The ownership can also be in the form of communication from management highlighting the importance of this type of dialogue.
An essential part of this process is to stress that conversations of this nature must always remain civil and respectful. These are often perfect moments to remind employees that discrimination against everyone is unacceptable.
While the enormity of the problems in Ukraine can seem overwhelming, American companies and their employees are finding ways to cope and help remedy the situation.